What is a Business Model Canvas?

A Business Model Canvas (BMC) is a one-page template that shows how a business creates and captures value. Alexander Osterwalder and Yves Pigneur developed it. The canvas covers 9 building blocks: Key Partners, Key Activities, Key Resources, Value Proposition, Customer Relationships, Channels, Customer Segments, Cost Structure and Revenue Streams.

What are the 9 building blocks of the Business Model Canvas?

The 9 blocks of the Business Model Canvas: (1) Key Partners, the people and organisations you work with; (2) Key Activities, what your business must actually do; (3) Key Resources, what you need to operate; (4) Value Proposition, the problem you solve; (5) Customer Relationships, how you stay in touch; (6) Channels, how you reach customers; (7) Customer Segments, who you serve; (8) Cost Structure, your main costs; (9) Revenue Streams, how you earn.

What are Key Activities in the Business Model Canvas?

Key Activities are the things a company must do to deliver its Value Proposition. There are a few types: production work (building and shipping a product), problem-solving work (consulting or custom services) and platform work (running a marketplace or software). What counts as a Key Activity depends entirely on your model. A SaaS company codes and maintains its product. A consultancy delivers workshops and advice.

What is Key Partners in the Business Model Canvas?

Key Partners are the suppliers and collaborators your business model depends on. Companies build partnerships to get access to resources they don't own, to reduce operational risk or to scale faster. The four common partnership types are: strategic alliances, coopetition (working with competitors on shared goals), joint ventures and buyer-supplier relationships.

Is mybmctool free to use?

Yes. mybmctool is free for up to 3 canvases. No credit card needed to start. Pro and Team plans give you AI features, unlimited canvases and tools like an investor readiness score and pitch deck generator.

Can I share my Business Model Canvas with clients?

Yes. Every canvas gets a shareable link. Add a password if needed. Clients open the link directly without creating an account.

What AI features does mybmctool have?

Pro and Team users can paste a website URL to fill the canvas automatically, upload photos of whiteboards or documents and use voice input. The AI sorts everything across the 9 blocks for you.

Templates

Start with a proven model. Not a blank canvas.

33 ready-made Business Model Canvases. Open one and start editing.

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Business typologies

Company inspiration

See how well-known companies structured their business models, adapted for canvas use.

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Start with a blank canvas

Start with a proven model. Not a blank canvas.

Featured

Airbnb

Marketplace

SaaS Starter

Business typologies

Agency

Coaching Business

Consultancy

E-commerce Brand

Online Course Creator

Fintech App

Digital Health Startup

Hardware Startup

Marketplace

Content Creator

Media & Newsletter

Non-profit Organisation

Real Estate Agency

Restaurant

AI Startup

B2B Enterprise SaaS

Mobile App

SaaS Starter

Freelancer

Local Service Business

Subscription Box

Company inspiration

Stripe

Airbnb

Amazon

Shopify

Uber

Netflix

Spotify

Canva

Figma

LinkedIn

Notion

Slack

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